Ford Lease And Finance Offers in Redlands, CA
Ford Lease And Finance Offers in Redlands, CA – Unbeatable Savings at Fairview Ford
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New 2024 Ford Edge SEL
Lease for
$299/mo
For 36 Months with 7,500 miles per year
Stock:00240518 | Down: $4,500 | MSRP:$42,675
View DisclaimerNEW 2024 Ford Edge CLOSED-END LEASE for $299 FOR 36 MONTHS. $4,500, LEASE DOWN PAYMENT CASH OR TRADE EQUITY DUE FROM CUSTOMER + RCL CASH + SELECT CASH + TRADE ASSISTANCE CASH WITH OTHER REBATES DUE AT LEASE SIGNING PLUS GOVERNMENT FEES AND TAXES. ON APPROVED ABOVE-AVERAGE CREDIT THROUGH FORD MOTOR CREDIT. BASED ON CURRENT COUNTY TAX RATE. NO SECURITY DEPOSIT REQUIRED. 10,500 MILES PER YEAR WITH 20 CENTS PER EXCESS MILE THEREAFTER. SEE DEALER FOR DETAILS. OFFER EXPIRES 09-30-2024. VIN: 2FMPK4J97RBB14792Ā STOCK: 00240485 ONLY ONE AT THIS PRICE.
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New 2024 Ford Bronco Sport Big BendĀ®
Lease for
$254/mo
For 36 Months with 7,500 miles per year
Stock: 00240598 | Down: $2,900 | MSRP:$35,210
View DisclaimerFord Bronco Sport Big Bend Lease For $254 CLOSED-END LEASE FOR 36 MONTHS.MSRP of $35,210 $2,900 LEASE DOWN PAYMENT CASH OR TRADE EQUITY DUE FROM CUSTOMER + RCL CASH + SELECT CASH + TRADE ASSISTANCE CASH WITH OTHER REBATES DUE AT LEASE SIGNING PLUS GOVERNMENT FEES AND TAXES. ON APPROVED ABOVE-AVERAGE CREDIT THROUGH FORD MOTOR CREDIT. BASED ON CURRENT COUNTY TAX RATE. NO SECURITY DEPOSIT REQUIRED. 10,500 MILES PER YEAR WITH 20 CENTS PER EXCESS MILE THEREAFTER. SEE DEALER FOR DETAILS.Stock:Ā 00240598
VIN:Ā 3FMCR9B66RRE99095
ONLY ONE AT THIS PRICE. Offer Expires 09/30/2024 -
New 2024 Ford Escape Activeā¢
Lease for
$229/mo
For 36 Months with 7,500 miles per year
| Stock: 00240774 | Down: $3,999 | MSRP:$33,225
View Disclaimer2024 FORD Escape Active CLOSED-END LEASE $229 FOR 36 MONTHS. $5,977 LEASE DOWN PAYMENT CASH OR TRADE EQUITY DUE FROM CUSTOMER + RCL CASH + SELECT CASH + TRADE ASSISTANCE CASH WITH OTHER REBATES DUE AT LEASE SIGNING PLUS GOVERNMENT FEES AND TAXES. ON APPROVED ABOVE-AVERAGE CREDIT THROUGH FORD MOTOR CREDIT. BASED ON CURRENT COUNTY TAX RATE. NO SECURITY DEPOSIT REQUIRED. 10,500 MILES PER YEAR WITH 20 CENTS PER EXCESS MILE THEREAFTER. SEE DEALER FOR DETAILS. OFFER EXPIRES 09-30-2024.Stock:Ā 00240774
VIN:Ā 1FMCU0GN2RUB13369
ONLY ONE AT THIS PRICE. -
New 2024 Ford F-150 STXĀ®
Lease for
$344/mo
For 36 Months with 7,500 miles per year
Stock: 00240466 | Down: $5,977 | MSRP:$48,225
View Disclaimer2024 FORD F-150 SUPER CREW STX 4X2 CLOSED-END Lease For $344 FOR 36 MONTHS. $5,500 LEASE DOWN PAYMENT CASH OR TRADE EQUITY DUE FROM CUSTOMER + RCL CASH + SELECT CASH + TRADE ASSISTANCE CASH WITH OTHER REBATES DUE AT LEASE SIGNING PLUS GOVERNMENT FEES AND TAXES. ON APPROVED ABOVE-AVERAGE CREDIT THROUGH FORD MOTOR CREDIT. BASED ON CURRENT COUNTY TAX RATE. NO SECURITY DEPOSIT REQUIRED. 10,500 MILES PER YEAR WITH 20 CENTS PER EXCESS MILE THEREAFTER. SEE DEALER FOR DETAILS. Stock: 00240466
VIN: 1FTEW2KP7RKD72317 ONLY ONE AT THIS PRICE. -
New 2024 Ford Bronco Outer BanksĀ®
Lease for
$384/mo
For 36 Months with 7,500 miles per year
Stock: 00240750 | Down: $5,200 | MSRP:$52,015
View DisclaimerLease For $384 FOR 36 MONTHS. $5,200 LEASE DOWN PAYMENT CASH OR TRADE EQUITY DUE FROM CUSTOMER + RCL CASH + SELECT CASH + TRADE ASSISTANCE CASH WITH OTHER REBATES DUE AT LEASE SIGNING PLUS GOVERNMENT FEES AND TAXES. ON APPROVED ABOVE-AVERAGE CREDIT THROUGH FORD MOTOR CREDIT. BASED ON CURRENT COUNTY TAX RATE. NO SECURITY DEPOSIT REQUIRED. 10,500 MILES PER YEAR WITH 20 CENTS PER EXCESS MILE THEREAFTER. SEE DEALER FOR DETAILS. OFFER EXPIRES 09-30-2024. Stock: 00240750
VIN: 1FMDE8BH6RLA73580 -
New 2024 Ford Explorer XLT
Lease for
$374/mo
For 36 Months with 7,500 miles per year
Stock: 00240246 | Down: $4,859| MSRP:$46,545
View Disclaimer2024 FORD EXPLORER XLT RWD CLOSED-END LEASE FOR 379 FOR 36 MONTHS. $4,859 LEASE DOWN PAYMENT CASH OR TRADE EQUITY DUE FROM CUSTOMER + RCL CASH + SELECT CASH + TRADE ASSISTANCE CASH WITH OTHER REBATES DUE AT LEASE SIGNING PLUS GOVERNMENT FEES AND TAXES. ON APPROVED ABOVE-AVERAGE CREDIT THROUGH FORD MOTOR CREDIT. BASED ON CURRENT COUNTY TAX RATE. NO SECURITY DEPOSIT REQUIRED. 10,500 MILES PER YEAR WITH 20 CENTS PER EXCESS MILE THEREAFTER. SEE DEALER FOR DETAILS. OFFER EXPIRES 09-30-2024. Stock:Ā 00240246
VIN:Ā 1FMSK8DH2RGA42042
ONLY ONE AT THIS PRICE. -
New 2024 Ford Mustang Mach-E Select
Lease for
$264/mo
For 36 Months with 7,500 miles per year
Stock:00240722 | Down: $4,999Ā | MSRP:$52,390
View DisclaimerNEW 2024 Ford Mach-E Premium CLOSED-END LEASE for $264 FOR 39 MONTHS. $4,999 LEASE DOWN PAYMENT CASH OR TRADE EQUITY DUE FROM CUSTOMER + RCL CASH + SELECT CASH + TRADE ASSISTANCE CASH WITH OTHER REBATES DUE AT LEASE SIGNING PLUS GOVERNMENT FEES AND TAXES. ON APPROVED ABOVE-AVERAGE CREDIT THROUGH FORD MOTOR CREDIT. BASED ON CURRENT COUNTY TAX RATE. NO SECURITY DEPOSIT REQUIRED. 10,500 MILES PER YEAR WITH 20 CENTS PER EXCESS MILE THEREAFTER. SEE DEALER FOR DETAILS. OFFER EXPIRES 07-04-2024. Stock: 00240722
VIN: 3FMTK1R47RMA23168 ONLY ONE AT THIS PRICE.
New Ford Finance Offers
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2024 Maverick Finance Offer
Contact us at (909) 884-9261
Ranger finance offer on all in stock units
View DisclaimerPlease contact a sales representative for more information.
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2024 Ranger Finance Offer
Contact us at (909) 884-9261
Ranger finance offer on all in stock units
View DisclaimerPlease contact a sales representative for more information.
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2024 Ranger Finance Offer
Contact us at (909) 884-9261
Ranger finance offer on all in stock units
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2024 Expedition Finance Offer
2.9% APR for 72 Months
On all in stock units
View Disclaimer2.9% APR for 72 Months On all in stock units
Not all buyers will qualify for Ford Credit financing. 2.9% APR financing for 72 months at $15.17 per month per $1,000 financed regardless of down payment. Residency restrictions apply. For all offers, take new retail delivery from Dealerās stock by 07/08/24. See dealer for qualifications and complete details. -
2023 F-150 Lightning Finance Offer
0% APR for 60 Months
+ $7,500 Total Ford Cash
View Disclaimer$7,500 Retail Bonus Cash on Platinum Trim Only. Not all buyers will qualify for Ford Credit financing. 0% APR financing for 60 months at $16.67 per month per $1,000 financed regardless of down payment. Residency restrictions apply. For all offers, take new retail delivery from an authorized Ford Dealerās stock by 07/08/24. See dealer for qualifications and complete details.
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2024 Mustang Finance Offer
1.9% APR for 36 Months
On all in stock units
View DisclaimerNot all buyers will qualify for Ford Credit financing. 1.9% APR financing for 36 months at $28.60 per month per $1,000 financed regardless of down payment. Residency restrictions apply. For all offers, take new retail delivery from an authorized Ford Dealerās stock by 07/08/24. See dealer for qualifications and complete details.
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2023 F-150 Finance Offer
1.9% APR for 72 monthsĀ or
$1,500 Total Ford Cash
View Disclaimer$1,500 Low APR Cash on XL, XLT and Lariat Trims. Low APR Cash only when you finance through Ford Credit Low APR Program. Not all buyers will qualify for Ford Credit financing. 1.9% APR financing for 72 months at $14.71 per month per $1,000 financed regardless of down payment. Trade Assist if applicable is available to customers who currently own or lease a 1995 or newer vehicle who trade-in or have a lease expiring from 30 days prior to through 90 days after new retail delivery. Customer must have owned or leased the trade-in vehicle for a minimum of 30 days prior to the sale date of the new vehicle. Residency restrictions apply. For all offers, take new retail delivery from an authorized Ford Dealerās stock by 07/08/24. See dealer for qualifications and complete details.
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2023 Explorer Finance Offer
0% APR for 60 Months
+ $1,750 Total Ford Cash
View Disclaimer$750 Open Bonus Cash + $1,000 Low APR Cash only if you finance through Ford Credit low APR financing. 0% APR financing for 60 months at $16.67 per month per $1,000 financed regardless of down payment. Trade Assist if applicable available to customers who currently own or lease a 1995 or newer vehicle who trade-in or have a lease expiring from 30 days prior to through 90 days after new retail delivery. Customer must have owned or leased the trade-in vehicle for a minimum of 30 days prior to the sale date of the new vehicle. Residency restrictions apply. For all offers, take new retail delivery from an authorized Ford Dealerās stock by 07/08/24. See dealer for qualifications and complete details.
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2023 Mach-E Finance Offer
0% APR for 72 months
+ $3,000 Total Ford Cash
View Disclaimer$3,000 Retail Bonus Cash on GT & Route 1 and $1,000 on Premium 4P Ext. Range Only. Not all buyers will qualify for Ford Credit financing. 0% APR financing for 72 months at $13.89 per month per $1,000 financed regardless of down payment. Trade Assist if applicable is available to customers who currently own or lease a 1995 or newer vehicle who trade-in or have a lease expiring from 30 days prior to through 90 days after new retail delivery. Customer must have owned or leased the trade-in vehicle for a minimum of 30 days prior to the sale date of the new vehicle. Residency restrictions apply. For all offers, take new retail delivery from an authorized Ford Dealerās stock by 07/08/24. See dealer for qualifications and complete details.
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2024 Bronco Sport Finance Offer
$750 Bonus CashĀ On all in stock units
View DisclaimerPlease contact a sales representative for more information.
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2024 Escape Finance Offer
2.9% APR for 72 months
On all in stock units
View Disclaimer2.9% APR financing for 72 months at $15.17 per month per $1,000 financed regardless of down payment. Trade Assist if applicable available to customers who currently own or lease a 1995 or newer vehicle who trade-in or have a lease expiring from 30 days prior to through 90 days after new retail delivery. Customer must have owned or leased the trade-in vehicle for a minimum of 30 days prior to the sale date of the new vehicle. Residency restrictions apply. For all offers, take new retail delivery from an authorized Ford Dealerās stock by 07/08/24. See dealer for qualifications and complete details.
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2024 Edge Finance Offer
0% APR for 72 Months
+ $4,000 Total Ford Cash
View Disclaimer$1,500 Retail Bonus Cash + $1,000 Low APR Cash. Low APR Cash only when you finance through Ford Credit Low APR Program. Not all buyers will qualify for Ford Credit financing. 0% APR financing for 72 months at $13.89 per month per $1,000 financed regardless of down payment. Residency restrictions apply. For all offers, take new retail delivery from an authorized Ford Dealerās stock by 07/08/24. See dealer for qualifications and complete details.
Ford Lease And Finance Offers in Redlands, CA –Ā Fairview Ford San Bernardino California
Looking for unbeatable savings on Ford vehicles in Redlands, CA?Ā Fairview Ford boasts incredible lease and finance offers that are hard to ignore, especially on popular models like the Ford F-150 and Ford Escape. Whether you’re interested in driving the latest Ford SUV or a sturdy truck, these deals provide an excellent opportunity to get behind the wheel without breaking the bank.
Fairview Ford’s current lease offer for a 2024 Ford F-150 Super Crew STX 4×2 is especially attractive, featuring a competitive monthly payment and manageable down payment. These incentives simplify the process of acquiring a new vehicle, making it more accessible for a broader range of customers.
In addition to the lease deals, Fairview Ford offers financing options with 0% APR for select models, allowing buyers to save even more in the long run. The dealership is dedicated to providing financing solutions that fit various budgets, ensuring that potential buyers can find the perfect deal.
Key Takeaways
- Incredible lease and finance offers on Ford vehicles
- Special lease for the 2024 Ford F-150 Super Crew STX 4×2
- Financing options with 0% APR available
Ford Lease Offers Redlands CA
Fairview Ford in Redlands, CA, presents attractive leasing deals for many Ford models. For example, the 2024 Ford F-150 Super Crew STX 4×2 is available for $369 a month for 36 months. Customers must provide a $5,977 lease down payment, which can include cash or trade equity. Other rebates and taxes are also due at signing.
For those interested in SUVs, the 2024 Ford Escape can be leased for $350 per month for 36 months with $3,558 due at signing. The Ford Bronco Sport, available for $344 per month, requires $3,139 at signing.
Lease Summary:
Vehicle | Monthly Payment | Term | Due at Signing |
---|---|---|---|
Ford F-150 | $369 | 36 months | $5,977 |
Ford Escape | $350 | 36 months | $3,558 |
Ford Bronco Sport | $344 | 36 months | $3,139 |
The dealership offers several models for leasing, making it easier to find the right vehicle. Prospective lessees can explore options on theĀ online inventoryĀ to view what’s available.
Leasing can be an excellent option for those who want to drive a new vehicle every few years without committing to a long-term purchase. Fairview Ford’s lease deals are designed to fit various budgets and needs. Check out their offers to find a deal that works for you.
Ford Finance Deals Redlands CA
Fairview Ford in Redlands offers a variety of finance options to help customers drive home their dream cars. Financing a new, used, or Certified Pre-Owned Ford is straightforward with flexible terms ranging from 12 to 84 months.
Their Ford Credit program allows customers to build equity with each payment. This is beneficial for those looking to eventually trade in or sell their vehicle for a newer model.
Key Benefits of Ford Finance Deals:
- Flexible Terms:Ā Choose from different loan durations, making it easier to fit monthly payments into your budget.
- Equity Building:Ā Each payment contributes toward vehicle ownership, unlike a lease.
- Customization Freedom:Ā Enjoy the freedom to customize your vehicle without lease restrictions.
If you’re ready to get pre-approved, you canĀ apply for auto financingĀ online, making the process even more convenient.
By financing directly through Ford, customers can take advantage of competitive interest rates and special offers that might not be available with traditional banks. This often includes low or zero percent financing for qualified buyers on select models.
For more detailed terms and conditions on specific offers, it’s always a good idea to visit the dealership or theirĀ websiteĀ to explore all available options.
In conclusion, getting a Ford financed in Redlands, CA, through Fairview Ford is an easy process with plenty of benefits for every type of buyer.
Best Ford Lease Deals Redlands California
Redlands, CA offers some excellent Ford lease deals this month. Several models have attractive leases with manageable monthly payments and reasonable down payments.
2024 Ford F-150 Super Crew STX 4×2: This model is available for a lease of $369 per month for 36 months. A down payment of $5,977 is required, including cash or trade equity, RCL cash, and other rebates. Government fees and taxes are additional. For more details, seeĀ F-150 offers.
2024 Ford Escape: Lease the Escape for $350 per month over three years with a $3,558 down payment. This is for the base model of 2024. It’s a great compact SUV for everyday use.
2024 Ford Bronco Sport: This rugged SUV can be leased for $344 per month for 36 months, with $3,139 due at signing. Itās an excellent choice for those who love outdoor adventures.
2024 Ford Bronco: The Bronco lease stands at $414 per month for 36 months. The down payment required is $4,177. This model is designed for all terrains and off-road enthusiasts.
2024 Ford Mustang Mach-E: Lease the electric Mustang Mach-E for $348 per month for 36 months. A down payment of $3,999 is needed, making it a great option for those looking to go green without breaking the bank.
For the latest deals and details, always check with local dealerships in Redlands, CA. They often have various incentives and specials that could lead to even more savings.
Ford Financing Options Redlands CA
Fairview Ford in Redlands, CA offers a variety of financing options to suit different needs and budgets. Customers can choose between leasing and purchasing, depending on their preferences and financial situation.
Leasing Options
Leasing a Ford vehicle allows drivers to enjoy a new car every few years. For instance, the 2024 Ford F-150 Super Crew STX 4×2 can be leased for $369 per month for 36 months with a $5,977 down payment.
Purchase Financing
For those interested in owning their vehicle,Ā standard purchase financingĀ is available. This option lets buyers build equity with each payment. Financing terms can range from 12 to 84 months, providing flexibility in choosing a payment plan that best fits individual needs.
Benefits of Financing
- Equity Building:Ā With each payment, customers build ownership in their vehicle.
- Customization:Ā Unlike leases, purchased vehicles can be customized without restrictions.
- No Mileage Limits:Ā Drive as much as you want without worrying about mileage caps.
Key Considerations
- Down Payments:Ā Down payments vary based on credit and local offers.
- Interest Rates:Ā Interest rates depend on credit scores and loan terms.
- Payment Calculators:Ā Online tools help estimate monthly payments and determine financing options.
At Fairview Ford, friendly finance professionals assist customers in finding the best solution. Whether leasing or buying, they ensure the process is smooth and straightforward.
Ford SUV Lease Deals Redlands CA
Finding a great lease deal on a Ford SUV in Redlands, CA can be simple and straightforward. Fairview Ford offers a range of options for those looking to drive a new Ford SUV.
Popular Models:
- Ford Escape
- Ford Explorer
- Ford Edge
Each of these SUVs offers unique features and comes with attractive lease terms.
Ford Escape Lease Offers
The Ford Escape is known for its compact design and advanced tech features. Lease deals often include low monthly payments and reasonable down payments. The fuel efficiency of the Escape also makes it a practical choice for city driving.
Ford Explorer Lease Offers
The Ford Explorer offers more space and power. Ideal for families, this SUV comes with three rows of seating and an array of safety features. Lease deals can provide affordable monthly rates, making it easier to enjoy this versatile vehicle.
Ford Edge Lease Offers
For those who need a mid-size SUV, the Ford Edge fits the bill. With its stylish look and strong performance, you can find attractive lease agreements that include low initial payments and competitive monthly rates.
Lease Terms:
- Typical lease agreements last 36 months.
- Mileage limits usually range from 10,000 to 15,000 miles per year.
- Down payments and monthly payments are competitive.
For a closer look at the various SUV models, check out the selection ofĀ New Ford SUVs & CrossoversĀ available at Fairview Ford. These lease deals offer a reliable way to drive a new SUV without the commitment of buying one outright.
Redlands Ford Dealer Lease Promotions
Fairview Ford in Redlands offers a variety of lease promotions that cater to different needs. These deals are designed to provide great value and flexibility for customers looking for a new vehicle.
Local Ford Lease Deals Redlands CA
Fairview Ford has an array of local lease deals that make it easy for residents of Redlands to afford a new vehicle. These offers can includeĀ 0% APR financing, low monthly payments, andĀ zero down paymentĀ options. By taking advantage of these promotions, buyers can drive away in popular models like the Ford Escape or Ford F-150 without breaking the bank.
The dealership aims to meet the needs of every customer by offering a wide range of vehicles and flexible lease terms. This ensures that buyers have the freedom to choose the best option tailored to their financial situation. The promotions are updated regularly, so itās a good idea for potential buyers to check in frequently for the latest deals.
Redlands CA New Ford Lease Specials
For those looking for the newest models, Fairview Ford also provides specific lease specials on their latest inventory. These specials can featureĀ exclusive discountsĀ on fresh arrivals such as the Ford Bronco, Ford Explorer, and other top-performing SUVs and trucks. Leasing a new model means benefiting from the latest technology, safety features, and performance upgrades.
These lease specials often come with added incentives, such asĀ maintenance packagesĀ orĀ bonus cashĀ on select models, making it even more attractive for new car buyers. By staying up to date with the current promotions, customers can make the most out of the available deals and drive away in a brand new Ford.
ExploreĀ new Ford lease specialsĀ to find the best promotion for your needs.
Redlands CA Ford Lease And Finance Programs
Redlands, CA offers numerous Ford lease and finance programs designed to provide flexible options for buyers. Special promotions from local dealerships ensure that customers find the best deals.
Redlands Ford Dealership Finance Specials
Fairview Ford in Redlands presents a range of finance specials to suit different needs. Providing competitive lease deals and prices. For instance, they have detailed contact information to assist with specific queries, making it easy for potential buyers to get the information they need.
Best Ford Financing Rates Redlands CA
Fairview Ford in Redlands, CA offers some of the best rates for financing a Ford vehicle. Customers can access exceptional financing deals, such as 0% APR** on selected models.
Current Offers:
- Ford Escape:Ā 0% APR for up to 60 months.
- Ford Explorer:Ā Low APR rates for qualified buyers.
- Ford F-150:Ā Special financing deals available for America’s best-selling truck.
Customers have the option to finance a new, used, or Certified Pre-Owned Ford. This enables them to build equity with each payment and enjoy the freedom to customize their vehicle.
Benefits of Financing
- No Mileage Limits:Ā Unlike leasing, financing does not restrict mileage.
- Vehicle Ownership:Ā Payments go toward owning the car eventually.
- Customization Freedom:Ā Owners can modify and personalize their vehicle.
Flexible Terms
Fairview Ford offers flexible payment terms ranging from 12 to 84 months. This helps customers select a payment schedule that fits their budget.
Visit theĀ official Fairview Ford websiteĀ to learn more about these fantastic offers. For more options, check outĀ Ford CreditĀ for an official look at their wide array of financing plans.
Frequently Asked Questions
For those curious about Ford lease and finance options at Fairview Ford, this section answers common questions. You’ll find insights on deals for new models and special offers for first-time buyers.
What are the current Ford lease deals available at Fairview Ford in Redlands, CA?
Fairview Ford offers various lease deals on models like the Ford Escape, Explorer, Bronco, and F-150. These deals often include attractive terms such as 0% APR financing, making it easier to drive off with a new car.
Can I find finance offers for new Ford models at Fairview Ford?
Yes, Fairview Ford has multiple finance offers for new Ford models. They provide a range of options including standard auto loans with competitive interest rates.
Does Fairview Ford in Redlands offer special incentives for leasing Ford vehicles?
Special incentives are available for leasing Ford vehicles at Fairview Ford. These incentives can help lower your monthly payments or reduce the amount due at signing.
What financing options does Fairview Ford offer for buying a new car?
Fairview Ford offers various financing options for purchasing a new car. This includes standard auto loans, lease-to-buy programs, and competitive insurance products through Ford Credit.
How can I contact Fairview Ford in Redlands to discuss lease and finance options?
To discuss lease and finance options, you can contact Fairview FordĀ directly. They have dedicated phone numbers for sales, service, and parts inquiries.
Are there any exclusive Redlands Ford offers available to first-time car buyers at Fairview Ford?
First-time car buyers at Fairview Ford can benefit from exclusive offers. These may include special financing rates or additional lease incentives tailored to fit the needs of new buyers.